The sporty love network

Quality, expert advice and individuality. The family-run sports equipment specialty store inspires sport-enthusiastic people for more than 45 years. Besides a high customer satisfaction, the company counts on the will for digital innovation. Cisco and NTS are supporting in the areas of network, Cloud and collaboration.

All technical decisions at SPORTLER support the omni-channel strategy of the specialist sport trade, where for customer interaction, digital, analogue as well as physical channels are used and optimized. “Up until now, we considered physical shops and online platform as two separate worlds. Now, there are no more barriers between the online and the physical shopping experience in the shops and the customer is able to move around freely between these two worlds. As the IT department we are strongly involved in this change process on an infrastructure, but also on a software level. We must not only create the technical possibilities, but partly also the culture of digital innovation that enables this cultural change,” describes Giordano Betti, IT Director with SPORTLER.

SPORTLER inspires for more than 45 years, and it counts on digital innovation

The network solution Cisco Meraki that is managed by the Cloud reduces the time requirement for support and administration at SPORTLER and the service is improved due to a single IT administration platform – and this in all branches. The transition of the telephone system to the cloud-based collaboration solution Webex Calling and Webex Meetings not only increases the flexibility, but it also reduces costs. Additionally, SPORTLER relies on a high-performing and sustainable Cisco Enterprise LAN and Wi-Fi network between its approximately 40 SPORTLER branches and subsidiaries.

“Whoever is looking for quality without compromise, decides for Cisco. We can really rest easy by having NTS as a Cisco partner,” assures Eduard Rizzi, IT Infrastructure SPORTLER. Already some years ago, the Bolzano-based business started to migrate the entire old infrastructure from other providers to Cisco. “Now we are experiencing the advantages. All employees, ever the less IT-savvy ones, are very happy with the achieved improvements,” confirms Betti.