Due to the fact that the Schladming based snowboarding school grew into an international internet trader for surfers, skaters and street wear over the years, their old-fashioned system that was based on old school telephony did not hold up to the requirements of the emerging business, Blue Tomato In particular, when considering the constant expansion, especially the openings of the Graz branch and the flagship stores in Vienna, the following fact emerged: a new unified and flexible communication infrastructure was required in order to be integrated into the IP world.

Two demands in particular were placed on NTS AG for the solution: It must be a compact solution, but the communication via voice over IP between the locations Schladming, Graz and Vienna must still take place in the best way possible. Not only that: an up-to-date internet trade must be reached via different channels. The inquiries must reach the contact center of Blue Tomato by telephone, mail, Skype and Facebook. This had to be considered for the solution as well. NTS project manager Helmut Hödl emphasizes, “We quickly realized that for this we required an option for open and standardized interfaces, which could be provided by Cisco UC solutions.”


A Cisco solution for telephony keeps the communication paths within the company relatively short. There is also the additional fact that staff members who are flexibly employed receive inquiries and orders from all over the world, which requires versatile and multi user-friendly work places. The users are able to configure their phones themselves and the unit is fully integrated into the MS-Active directory infrastructure, which can be facilitated tremendously by the users.

By investing into the new NTS telephony solution from Cisco, Blue Tomato considers itself well equipped for the future. “E-commerce is the new form of trade. As an internet-company, we have to communicate in a fast way in order to satisfy the pace that is set by the business”, states Eustachius Kreimer of Blue Tomato. Regarding the decision to work with NTS, he adds furthermore, “NTS offers good on-site quality and optimally covers with its many branches in Austria our respective locations as well.”

  • Voice over IP with an UC solution by Cisco
  • Fully integrated into the MS-Active directory infrastructure
  • The solution enables a faster and more efficient communication between several locations
  • 120 extensions
  • Location redundancy Graz – Schladming
  • 64 ISDN lines